Professional Services Marketing & Business Development

Supporting partners and senior professionals to win work, deepen client relationships, and grow practices – strategically & pragmatically.

Law firms and other professional service providers recognize the need for disciplined business development, strong client positioning, and consistent market visibility. In practice, these activities compete for time and attention with fee-earning priorities. Decagon Communications supports partners and practice leaders with senior-level, hands-on BD and marketing expertise that is commercially focused and ROI-driven.

Our background spans international law firms, strategic communications consultancies, and capital markets advisory. We are deeply familiar with a range of practice areas and sector focuses, as well as how companies select law firms and other professional advisers, and what differentiates firms in competitive mandates. We work directly with partners and senior professionals to sharpen positioning, strengthen client engagement, and improve win rates, without unnecessary process or marketing noise.

Decagon Communications is typically engaged to support partner-led initiatives, including key client programs, competitive pitches, practice launches, digital marketing upgrades, and profile-building in priority sectors. We operate as an extension of the firm, providing structure, momentum, and execution.

Engagements are flexible – project-based or retainer – designed to align with the firm’s strategy and existing resources.

Services

Strategic Business Development

  • Partner and practice-level BD strategy and client targeting
  • Pitch and bid support, including RFP response drafting, editing, and positioning
  • Tender strategy, including pricing, performance tracking and pitch reviews 
  • Key client programs and client development initiatives
  • Launch and scaling of new practices, sectors, or service offerings

Communications & Profile Raising

  • Positioning the firm & professionals as experts
  • Clear, credible messaging aligned with client needs
  • Thought leadership development and editorial planning
  • Media relations and strategic press commentary
  • Directory and awards submissions
  • Speaking engagements, including secure online & offline events for targeted audiences
  • Creating & organizing events & webinars, large or small
  • Internal communications and employee engagement

Marketing & Digital Strategy

  • Practical marketing audits and prioritized action plans
  • CRM implementation and partner adoption support
  • Website strategy, SEO, and performance optimization
  • Client communications, targeted content, and email programs
  • LinkedIn & social media strategy for partners and senior professionals
  • Refreshing firm credentials and marketing materials
  • Marketing team training, upskilling, and best-practice alignment
  • Budget planning and ROI tracking